I’m Lucky Fashion Magazines Even Let Me Subscribe to Them
Thursday, September 18th, 2008A couple of nights ago I was thinking about the cult of youth and celebrity that controls the mainstream fashion magazines, trying to figure out what’s my complex about anti-intellectuals and what’s objectively verifiable. I called magazine editors my “enemy,” and that’s a pretty strong word. Are they really my enemy? What’s the truth about magazine editors, and what’s just coming from the demons in my head?
Feeling insecure yet?
One advantage for the editors is that putting celebrities on covers provokes a response of insecurity in us. By setting the standard impossibly high — that all of us men should emulate eternally young alpha males — the editors increase our sense of unworthiness. This reminds me a bit of fundamentalist Christianity, where there is the deep feeling of unworthiness that comes when you realize that you will never measure up to God’s standards. In men’s fashion journalism there is the chronic feeling of unworthiness that comes when you realize that you will never achieve alpha male status. Forgive us, Most High Magazine Editors, for we have sinned. We have developed wrinkles and have not made our first million and haven’t achieved anything particularly noteworthy in your eyes. We are not worthy to grace thy covers.
Just as individuals can have complexes, so can cultures, and a feeling of unworthiness is one of Western civilization’s favorite cultural complexes. We’ve been working on that one for thousands of years. The editors of men’s fashion magazines and the advertisers who support them benefit financially from us feeling a constant sense of inferiority because then we’re that much more in need of their product. They appear to be selling information on fashion, but what they’re really selling is redemption. They say they can save us from our uncoolness, if we only listen to the word!
Only impatient Americans could believe that instant coffee could taste better than fresh coffee or that you could stock your closet in under an hour.
This month’s cover of Men’s Vogue has a headline that says, “STOCK YOUR CLOSET IN UNDER AN HOUR.” Instant salvation, my brothers! Somebody say amen! Man, I have totally been headed down the wrong track. I was thinking that my clothing might be an outward expression of my inner character, and that it was going to take a year or two to experiment and find out what kind of fashions are best for me, but now the editors of Men’s Vogue enlighten me that there’s no need for me to think deeply about what I should be wearing. I just need to thoughtlessly follow their formula. I’m sure it’s completely irrelevant that the clothes they recommend are made by the some of their biggest advertisers. The magazine editors are the Pat Robertsons and Jerry Falwells of the fashion world. They are trying to convince me of my original sin — my inability to make fashion decisions for myself — and therefore of my dependence on them to show me the way.
The contents for Men’s Vogue has this intriguing item: “IN THE BAG: Three real men hunt for a fall wardrobe, returning spruced up and unscathed.” The mention of “real men” caught my eye. It’s a tacit admission that the boys they put on their covers aren’t real men but are artificially manufactured products of the U.S. celebrity-making machine. So I turned to page 124 to see what the editors of Men’s Vogue consider real men:
- an executive from the upper echelons of the New York art gallery world
- a 30-year-old venture capitalist who says, “on any given day, I might go from a formal board meeting to speaking at a conference to a casual meeting in a university lab with a Nobel Prize–winning scientist”
- a doctor in Manhattan who is married to an architect
Well, then. If you’re young, attractive, famous, and wealthy, then you’re cover material, but if you aren’t famous, then you’re just a “real man.” Not only am I not an alpha male, I don’t even qualify as a real man.
The most honest editors would say, “We’re not evil, just greedy. We put beautiful morons on our covers because it makes more money. We’re just giving people what they want.” True, but that is just the mindless mantra of corporate journalism. The editors are cowards. They do not hold themselves to the highest standards. They care more about their magazine’s sales and ad revenues than about fashion, which is just a way to make money for them.
The magazine editors may not be evil. But what is evil is the part of us that deals with insecurity by compensating in unhealthy ways: compensating for a small ego by building up one’s muscles into a grotesque caricature of a male body,1 wearing puffy down jackets2, or buying a Hummer3; compensating for the cowardice that led one to avoid National Guard service by cloaking oneself in the flag and invading another country based on lies; or compensating for one’s general insecurity as a man by mindlessly following the style choices of the editors of men’s fashion magazines.

Just a few of the ways the insecure male ego has found to compensate.
The magazine editors couldn’t manipulate people if they weren’t weak enough to be manipulated in the first place, like the people who think it makes God happy when they send money to multimillionaires such as Pat Robertson. There has been such a failure in this country to develop healthy models of masculinity that there are hundreds of thousands of men who mindlessly swallow the advice of magazine editors and advertisers who cynically appeal to their basest instincts.
Real men. Ha. The editors of Boy’s Vogue wouldn’t recognize a real man if he walked up and kicked them in the balls.
- Note that I do not mean to imply that all bodybuilders have small egos. Only most of them. [↩]
- Note that I do not mean to imply that all wearers of puffy down jackets are insecure, especially if said wearers are prone to pop a cap in my ex-preppy white ass. [↩]
- Note that I definitely do mean to imply that anybody buying a Hummer has not only a small ego but also a small dick and absolutely no grasp of foreign affairs. [↩]


